It is the ultimate back-to-school present for the pessimistic parent - a rucksack that can shield the wearer from a bomb blast.
But there is just one problem - while the bag protects all the vital organs, limbs are offered no such sanctuary, which could prove a deal-breaker for some prospective buyers.
Despite this, designer Hila Raam, 27, who is targeting the Israeli market with what she describes is a 'ground-breaking product', believes there is a significant potential for the bag, which weighs just over five pounds.
'I aimed to create a product that will always be with you and is part of your daily routine, so if there is a real situation it will be ready to use.
'The main goal was that it shouldn't look like protective gear but an ordinary bag, yet be more than that.
'It had to be easy to use and be part of your daily life without having to think about it.
'Luckily I haven't had any personal experience of an attack, but I asked a lot of people and friends who have how they acted and felt during the attack.
'Government subsidy could help the protective parents to purchase this bag for their children.
'Furthermore it is great for travellers and journalists who visit dangerous places.'
The bag has a 25-litre capacity and can also be worn as a vest - thanks to a zip which disconnects the bag from the vest.
Miss Raam, a design graduate, added: 'We live in a world with different realities for every country.
'It is amazing and sad to see the bag appeals to a wide range of people throughout the world in different uses.
'I chose to focus on the Israel life threats and problem because I am Israeli and this is the reality I know and live in.
'This bag is meant to protect and save lives, lives of all the different people around the world who need that kind of protection.
'Of course I hope one day that my invention will be irrelevant.'
Source: mail online
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